Analytics & Scan Tracking

Every QRelix QR code tracks scans automatically from the moment it's created. No extra setup, no third-party integrations, no code snippets on your landing page. Open your dashboard and the data is there.

What's Tracked

QRelix captures the following on every scan:

Metric Details
Total scans Cumulative count across all devices and locations
Unique visitors Distinct users vs. repeat scans based on anonymized fingerprinting
Location City, region, and country derived from the scanner's IP
Device type Mobile, tablet, or desktop
Operating system iOS, Android, Windows, macOS, Linux
Browser Safari, Chrome, Firefox, Samsung Internet, in-app browsers
Time of scan Exact date and time with second-level precision

QRelix does not store personally identifiable information. All analytics data is aggregated and anonymized. No cookies are placed on the scanner's device.

Viewing Analytics

  1. Open your QRelix dashboard.
  2. Select a QR code from your list.
  3. Click the Analytics tab.

Data updates in real time — there's no delay between a scan happening and it appearing in your dashboard.

Dashboard Overview

The analytics view gives you a summary panel at the top showing total scans, unique scans, and the most recent scan timestamp. Below that, you'll find:

QRelix analytics dashboard showing engagement trends, geographic heat map, device breakdown, and network performance

  • Scan trend chart — A line graph showing daily scan volume over time. Toggle between 7-day, 30-day, and custom date ranges to spot trends.
  • Geographic breakdown — An interactive heat map showing scans by country and city. Use this to confirm your campaign is reaching the intended audience.

Geographic heat map showing scan location density across the United States

  • Device & OS split — Charts showing the percentage of scans from mobile vs. desktop vs. tablet, and the operating system breakdown.

Device breakdown showing iPhone, Android, Desktop, and Unknown device statistics

  • Scan activity by hour — See when your QR codes are scanned most throughout the day.

Bar chart showing QR code scan activity by hour of day

  • Browser distribution — See which browsers your audience uses so you can prioritize testing your destination pages accordingly.

Scan Logs

The scan logs tab provides a detailed audit trail of every scan. Each entry includes the device, browser, network type, IP address, location coordinates, and timestamp.

Scan logs showing detailed per-scan records with device, network, and location data

Click View Details on any scan entry to see the full breakdown including screen resolution, CPU cores, GPS coordinates, hardware sensors, and device fingerprint.

Scan detail modal showing network information, GPS location data, and hardware sensors

Putting Analytics to Use

Raw scan data is only useful if you act on it. Here are the most common ways QRelix customers use their analytics:

Campaign performance — Compare scan counts across codes to see which placements, designs, or calls to action generate the most engagement. If a poster in Location A gets 3x the scans of Location B, reallocate your print budget.

Geographic insights — Identify which regions engage most. If you're running a national campaign but 80% of scans come from two cities, your distribution strategy needs adjustment — or you've found your strongest markets.

Timing optimization — Find peak scan hours and days to time promotions, content updates, or landing page changes. A restaurant menu QR code that peaks at 11:30 AM tells you lunch traffic is your opportunity.

Device-driven decisions — If 90% of scans come from mobile, make sure your destination page is fast, responsive, and thumb-friendly. If you see meaningful desktop traffic, your audience might be scanning from laptop cameras in an office setting — consider that context.

A/B testing — Create multiple QR codes with different destinations and compare results. Or use Round Robin URLs to rotate destinations automatically with a single code and let the data tell you which page converts better.

Combining Analytics with UTM Parameters

For full-funnel attribution in Google Analytics, append UTM parameters to your QR code destination:

https://yoursite.com/landing?utm_source=qr&utm_medium=print&utm_campaign=spring-mailer

This lets you track the QR code scan in QRelix and follow the user's journey through your site in Google Analytics. You get scan-level data from QRelix (where, when, what device) and conversion data from GA (bounce rate, time on page, purchases).

Use a unique UTM campaign name for each QR code placement so you can isolate performance by channel — e.g., utm_campaign=spring-poster-downtown vs. utm_campaign=spring-poster-mall.

Exporting Data

Need to share scan data with your team or include it in a report? QRelix analytics can be viewed directly in the dashboard and used to inform your strategy in real time. For detailed reporting, reference the dashboard metrics alongside your Google Analytics data for a complete picture of scan-to-conversion performance.

Privacy & Compliance

QRelix takes a privacy-first approach to analytics:

  • No PII — We do not store names, email addresses, phone numbers, or any personally identifiable information about scanners.
  • No cookies — No tracking cookies are set on the scanner's device.
  • Anonymized data — Location data is derived from IP addresses that are not stored after processing.
  • GDPR-friendly — Aggregated, anonymized scan analytics do not fall under GDPR personal data requirements.

Next Steps