Round Robin URLs

Round Robin URLs empower you to direct scans from a single QR code across multiple destination URLs in automatic rotation. This powerful feature eliminates the need for multiple QR codes and enables sophisticated traffic management, A/B testing, and load balancing—all from one scannable code.

What Are Round Robin URLs

Round Robin URLs let you assign multiple destination URLs to a single QR code. Instead of pointing to one fixed landing page, your QR code intelligently rotates through your list of URLs with each scan. This means you can test different pages, distribute traffic across servers, or cycle through promotional offers without creating separate QR codes for each destination.

The rotation happens seamlessly and automatically. Each time someone scans your QR code, they're directed to the next URL in your sequence. This creates a balanced distribution of traffic and enables you to gather comparative data on how different destinations perform.

How It Works

Round Robin routing follows a straightforward sequential pattern:

  1. Scan Trigger — A user scans your QR code
  2. URL Selection — The system identifies the next URL in your configured rotation list
  3. Redirection — The user is instantly redirected to that URL
  4. Sequence Reset — After reaching your final URL, the rotation cycles back to the first URL

For example, if you set up three URLs in your Round Robin, the first scan goes to URL #1, the second scan to URL #2, the third to URL #3, and the fourth scan returns to URL #1.

:::tip Round Robin rotates through URLs in the exact order you configure them. The rotation is sequential and predictable, making it ideal for controlled testing and traffic distribution. :::

Setting Up Round Robin

Setting up Round Robin URLs in your QRelix dashboard is straightforward:

  1. Navigate to Your QR Code — Select the QR code you want to configure from your dashboard
  2. Access Settings — Click the settings or edit option for that QR code
  3. Enable Round Robin — Look for the Round Robin or URL rotation option and toggle it on
  4. Add Your URLs — Enter each destination URL in the order you want them to rotate
  5. Verify Your List — Review the sequence to ensure URLs are in your preferred order
  6. Save Changes — Apply your configuration and your Round Robin QR code is live

Your QR code will immediately begin distributing scans across your configured URLs. You can update your URL list at any time by editing the QR code settings.

Use Cases

Round Robin URLs solve real-world challenges across multiple scenarios:

A/B Testing Landing Pages — Test two or more landing page versions simultaneously by rotating traffic between them. Compare conversion rates, form submissions, and user engagement to determine which design resonates most with your audience.

Load Balancing Across Servers — Distribute incoming traffic evenly across multiple servers or hosting providers. This prevents any single server from becoming overwhelmed and ensures reliable performance.

Rotating Promotional Offers — Cycle through different promotional offers, discounts, or product pages with a single QR code. Perfect for retail environments where you want to highlight different deals throughout a campaign.

Distributing Traffic to Regional Sites — Direct users to location-specific versions of your website or service. Route scans from different regions to the appropriate regional site automatically, improving user experience and relevance.

Monitoring Performance

Round Robin's value multiplies when you track how each URL performs. Use QRelix's analytics features to monitor your results:

  1. Track Scan Volume — Monitor how many scans each destination URL receives
  2. Compare Conversion Rates — Measure which URL converts the highest percentage of scans into desired actions (purchases, signups, etc.)
  3. Analyze User Behavior — Review time spent, engagement metrics, and bounce rates for each destination
  4. Identify Patterns — Look for trends in which URLs consistently outperform others

:::tip Use UTM parameters in your Round Robin URLs to tag traffic from your QR code. This makes it easy to isolate QR-driven traffic in your analytics platform and see exactly which destination URL performed best. :::

Best Practices

Maximize Round Robin's effectiveness with these proven strategies:

Keep URLs in the Same Category — Rotate between similar pages or products to maintain user expectations. Users scanning a retail QR code expect to land on shopping pages, not support documentation.

Use UTM Parameters — Add tracking parameters like ?utm_source=qr&utm_medium=round_robin&utm_campaign=campaign_name to each URL. This enables precise attribution and performance comparison in Google Analytics and similar tools.

Monitor Regularly — Check your analytics weekly or daily depending on scan volume. Early identification of top performers lets you optimize faster.

Limit Your Rotation — Keep your Round Robin list to 3-5 URLs. Longer lists make performance comparison harder and can dilute traffic too thinly for statistical significance.

Test Complete Journeys — Ensure all URLs function correctly and lead to sensible destinations. Test each URL in your Round Robin list before deployment.

Document Your Setup — Keep notes on why you're testing each URL and what metrics matter most. This helps you interpret results accurately when the test completes.

Next Steps

Ready to dive deeper? Explore these related topics:

  • Analytics and Scan Tracking — Learn how to measure QR code performance and track user behavior across your Round Robin destinations
  • Managing Your QR Codes — Master QR code configuration, updates, and optimization in your dashboard
  • Trackable QR Codes — See how QRelix tracks every scan for Round Robin and standard QR codes alike