Branding & White-Label Experience

Overview

Your QR codes represent your brand. QRelix's Branding & White-Label Experience ensures every interaction reflects your company's identity—from the QR code itself to the landing pages visitors see after scanning.

This premium feature suite empowers businesses to maintain complete brand control across all touchpoints. Whether you're building customer trust, reinforcing brand recognition, or delivering a seamless white-label solution to your clients, QRelix provides the tools to make it happen.

:::tip Branding & White-Label features are available on the $5.99/month plan and higher. :::

Adding Your Brand Logo to QR Codes

Transform your QR codes from generic tools into branded assets that represent your business.

What you can do:

  • Place your company logo directly on the QR code itself
  • Customize logo size and positioning for optimal scanning performance
  • Maintain QR code functionality while enhancing visual appeal
  • Create QR codes that users actually want to scan because they recognize your brand

QRelix intelligently balances logo placement with QR code integrity. Our system ensures that even with your logo displayed prominently, the code remains fully scannable across all devices and QR reader applications.

:::note Logos work best with contrast. Ensure your logo has adequate color contrast against the QR code background for maximum scannability. :::

Branded Landing Pages

Control every element of the experience after a user scans your QR code.

Customize your landing pages with:

  • Your company logo and brand colors
  • Custom header and footer branding
  • Consistent typography matching your brand guidelines
  • Fully responsive design that reflects your aesthetic on mobile and desktop

Every landing page your QR codes direct users to becomes an extension of your brand. This consistency builds trust, reinforces recognition, and creates a professional experience that reflects the quality of your business.

You maintain complete control over how your brand appears without writing any code. Update colors, logos, and messaging in seconds through the QRelix dashboard.

White-Label Experience

Deliver a completely branded experience to your clients without exposing the QRelix platform.

Perfect for:

  • Agencies managing QR code campaigns for multiple clients
  • Resellers offering QR solutions under their own brand
  • Enterprises maintaining unified branding across departments
  • Service providers delivering white-label QR services

With white-label capability, your clients see your branding everywhere—the QR codes, the landing pages, the analytics dashboard, and all communications. They experience a seamless, unified service under your company name.

:::tip White-label solutions strengthen client relationships by delivering a fully integrated, branded experience that feels like a single unified platform. :::

Brand Analytics

Measure how your branded QR codes perform and understand user engagement through your brand lens.

Track essential metrics:

  • Total scans and scan trends over time
  • Geographic data about where your codes are being scanned
  • Device and operating system information
  • Click-through rates on your branded landing pages
  • Peak scanning times and user behavior patterns

QRelix presents all analytics within your branded dashboard. Generate reports that showcase performance using your brand colors and styling. Export data-rich reports to share with stakeholders, clients, or your management team.

Understanding scan performance helps you optimize campaigns, validate marketing efforts, and prove the value of your QR code strategy to decision-makers.

Best Practices

Follow these guidelines to maximize the impact of your branded QR codes:

Logo Placement & Design:

  • Keep logos between 10-20% of the total QR code size
  • Ensure sufficient white space around your logo
  • Use logos with clear, distinct shapes that remain recognizable at small sizes
  • Test scannability with various QR reader applications

Landing Page Branding:

  • Match your main website color scheme and typography
  • Include your full company logo prominently at the top
  • Write clear, benefit-focused headlines that explain what users will find
  • Maintain consistent branding across all QR code campaigns

Campaign Strategy:

  • Use branded QR codes in marketing collateral, packaging, and print materials
  • Track performance by campaign to understand what resonates with your audience
  • Update landing page messaging seasonally or for specific promotions
  • Build trust through consistent, professional branding across all touchpoints

White-Label Operations:

  • Maintain brand consistency across all client QR codes
  • Document your branding standards for team members
  • Review analytics regularly to optimize client outcomes
  • Communicate scan data insights to demonstrate value

Next Steps

Ready to elevate your QR code branding strategy?