How to Track QR Code Scans in Google Analytics (UTM Tags)

In this video

1. 0:09A UTM tag is a label on the link. It tells your analytics the visit came from a QR code, on print, and which code it was.
2. 0:18In the sidebar, open UTM and Pixels.
3. 0:21Create your first template. The values most businesses use are already filled in.
4. 0:26The campaign is a placeholder. Each scan fills it in with the name of the code it came from, so one template covers every code.
5. 0:34The preview shows the link a scan will open. Create the template.
6. 0:41New link codes get it automatically. For a code you already printed, open it, select Edit, and open More settings.
7. 0:49Turn on Add UTM tags, and save. The printed code doesn't change.
8. 0:55From now on, every scan of this flyer shows up in Google Analytics, labeled as print, with the flyer as the campaign.
9. 1:03Now you can see which flyer, menu, or sign brings people in, right next to your ads and email.