How to A/B Test With One Printed QR Code

In this video

1. 0:09Half of your scans open one page, and half open the other. When one wins, it gets every scan, and nothing is reprinted.
2. 0:17In the sidebar, open Smart Routing, and pick the A/B split test recipe.
3. 0:24Name the test, then paste in the two pages you want to compare.
4. 0:38Each version gets half of the scans. Move a share to change that, say to try a new idea on a smaller group first.
5. 0:45Create the route.
6. 0:49Then open your code, and under Send scans to, choose Smart route. Pick the test, and save.
7. 0:55The flyers you already printed now split their scans. To see which version wins, turn on UTM tags, and each visit reports its version to your analytics.
8. 1:07Got a winner? Open the route, switch it to one link, and every scan goes there. Same flyer, better result.