Survey QR Code: Make One and Collect Responses
A survey QR code opens a short questionnaire when someone scans it with a phone camera, so you can ask for feedback while the visit is still fresh: at the table, at the exit, or on the receipt. On QRelix you can make one in two ways. The Survey type lets you write the questions in QRelix and collects the answers there, with no separate form tool. The URL type links to a survey you have already built. You can create a survey QR code with no credit card. Each free code works for its first 50 scans and shows a brief QRelix screen before the survey opens. Pro ($5.99/month) removes both limits.
How a survey QR code works
The printed pattern holds a short link, not the survey itself. When someone scans the code, their phone opens that link, QRelix counts the scan, and the survey appears in the phone's browser. Nobody types an address and nobody installs an app.
With the Survey type, the person sees your survey title, your questions, and a Submit Survey button. After they submit, they see a thank-you message and the answers are saved to your account.
Every QRelix code is dynamic. You can edit the questions, or point the code at a different survey, after it is printed, and the code on the table tent stays the same.
Two ways to make a survey QR code
- Build the survey in QRelix. Choose the Survey type and write the questions yourself. Scans and answers sit in one dashboard. This suits a quick poll or a short feedback form.
- Link a survey you already have. Choose the URL type and paste the survey's share link. This suits a survey that already exists in a form tool, or one whose answers you want in a spreadsheet. For Google Forms, follow our guide to a QR code for a Google Form.
Either way you get the same scan analytics. The QR code types guide lists every other type.
How to build a survey QR code with the Survey type
- Start a new code. Sign in to QRelix, click Create New QR Code, and choose Survey.
- Add a title. It appears at the top of the survey page. Say what you are asking about, such as "How was your visit?"
- Write the questions. For each one, pick Text Input for a typed answer or Multiple Choice for a list of options you write. You need at least one question to continue.
- Mark the questions that must be answered. A required question has to be filled in before the survey can be submitted. Leave the rest optional.
- Name and design the code. Name it after where it will be printed, such as "Feedback, table tents." Set your colors and add a logo, and keep a dark pattern on a light background.
- Download it. Use SVG for anything printed and PNG for slides and screens.
- Test it. Scan the code with an iPhone and an Android phone, submit one answer, and check that it shows up in your dashboard. Test scans count toward the 50 scans on a free code, so two or three are enough.
To change a question later, open the code in your dashboard, click Edit, update the survey, and save. The guide to managing your QR codes covers editing in more detail.
What to ask: keep it to a minute
People scan a survey code standing at a counter or walking to the car. Short surveys get finished and long ones get closed.
- Ask three to five questions. That is about a minute on a phone.
- Put multiple choice first. Choosing an option is quicker than typing. On the survey page, multiple choice answers appear as a list to pick from.
- End with one open question. "What is one thing we could do better?" gets more useful answers than a rating alone.
- Ask for contact details only if you will use them. A name or email field can lower the number of people who finish.
A cafe might ask three things: "How was your visit today?" with the options Great, Good, OK, and Poor. "What did you order?" with Coffee, Food, and Both. Then one text question: "What is one thing we could do better?"
Where the responses show up
Open the code in your dashboard and go to its Analytics tab. Survey codes have a responses section that shows how many responses you have received. You can read them two ways:
- By question. Every answer to a question is listed with the time it was submitted. When answers repeat, as they do with multiple choice, you also see a count and a percentage for each one.
- By respondent. One person's answers are grouped together, with the time and the device they used.
The same tab shows the scans, so you can compare the two numbers. Responses divided by scans is your completion rate. The analytics and scan tracking guide lists everything else the dashboard records.
Exporting reports is marked as coming soon on the QRelix features page, so for now you read responses in the dashboard. If you need the answers in a spreadsheet today, link a form tool with the URL type instead.
A worked example: table tents in a cafe
A cafe puts the three-question survey above on table tents at 12 tables. After two weeks the dashboard shows 46 scans and 29 responses, a completion rate of 63 percent. Of the 29 answers to the first question, 18 are Great, 7 are Good, and 4 are OK. Six of the typed answers mention slow WiFi.
The owner now has something specific to fix. The numbers also show where the plan limit matters. At 46 scans the code is about to reach the free plan's 50 scans, where it would pause, so the owner moves to Pro before that happens.
Where to put a survey QR code
- Receipts. The customer has just paid and still has a phone in hand. See how to add a dynamic QR code on receipts.
- Table tents and counters. Diners have a spare minute while they wait. More table ideas are on the QR codes for restaurants page.
- Event exits and closing slides. Ask about the session while people are still in the room. Our guide to QR codes for event marketing covers more event setups.
- Packaging inserts. Ask about the product a few days after it arrives.
- Waiting rooms and checkout desks. Anywhere people stand still for a moment.
Print a line beside the code that says what the scan opens and how long it takes, such as "Scan to tell us how we did. 1 minute." Print the code at least 2 cm (0.8 in) wide for something held in the hand and larger for a sign. The printing guide has sizes for posters and banners.
If you have several locations, make one survey code per location with the same questions. Each code keeps its own scans and its own responses, so you can compare sites.
Free plan limits and when you need Pro
- Free ($0, no credit card). Unlimited dynamic QR codes, every QR code type including Survey, editable content, custom colors and logo, and the analytics dashboard. Each code works for its first 50 scans and shows a brief QRelix screen before the survey opens. After 50 scans the code pauses until you upgrade. A paused code and its responses are not deleted.
- Pro ($5.99 per month). Unlimited scans so codes never pause, no QRelix screen, and the security suite: password protection, expiration dates, and geofencing.
A survey for a workshop of 30 people fits the free plan. A code on every receipt or every table will pass 50 scans, so plan on Pro before you print. On Pro you can also set an end date, so a survey with a deadline stops opening when it closes. See how to make a QR code with an expiration date. The dynamic QR code cost guide works through the numbers, and current details are on the pricing page.
Questions about survey QR codes
Do people need an app to answer?
No. The phone camera reads the code and the survey opens in the browser.
Can I change the questions after the code is printed?
Yes. Edit the survey in your dashboard and save. The printed code stays the same and the next scan shows the new questions.
Can I use a survey I already made somewhere else?
Yes. Create a code with the URL type and paste the survey's share link. Scans are counted in QRelix, and the answers stay in the tool where you built the survey.
Do I see who answered?
The survey asks only the questions you wrote. Each response is saved with its scan record: the time, the device, and an approximate location. To know who answered, add a question that asks for a name or email, and tell people why you are asking.
What happens when a free survey code reaches 50 scans?
It pauses, and people who scan it see an upgrade prompt and not your survey. Nothing is deleted. Moving to Pro switches the code back on with unlimited scans, and the printed code does not change.
Make your survey QR code
Write three questions, create a survey QR code on QRelix with no credit card, and put it where your customers have a minute to spare. Start on the free plan, which covers 50 scans per code, and move to Pro when a code gets close to that.
Put this guide to work
Make one with the free trackable QR code generator: scan analytics, an editable destination, your logo. No credit card, no account up front.
Create a free QR code